http://www.erinhedrington.com/art-direction daily 0.75 2019-09-23 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569197696732-2SYGJNUCEPDQIEE27KU0/jackie.jpg Art Direction - TransUnion While at Avenue, I worked with a team to completely overhaul TransUnion’s brand. This included everything from the logo, photography, print, and web. This is our highlight reel. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569197696732-2SYGJNUCEPDQIEE27KU0/jackie.jpg Art Direction - TransUnion While at Avenue, I worked with a team to completely overhaul TransUnion’s brand. This included everything from the logo, photography, print, and web. This is our highlight reel. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569197838285-ZNV11CPT6Z9MNDI88H27/crafstman.jpg Art Direction - Craftsman Smart Products For the launch of Craftsman’s line of smart products, I designed a promotional website that showcased how a garage door opener, lawn mower, or tool chest could be connected to a user’s phone. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569197986486-2UTV7RR95PX6ZVR6TM57/amana_thumb.jpg Art Direction - Amana Appliances Whirlpool’s sister brand, Amana, was struggling with their social media presence. In a new brand initiative, I created fun, engaging content that included stop motion video, animation, and illustration. New content resulted in a 139% increase in engagements and a 375% increase in organic reach. http://www.erinhedrington.com/illustration-motion daily 0.75 2019-09-26 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569475146010-GTNFUKNUWD58KD32H5NQ/Artboard-1-small.jpg Illustration Allstate created a more personalized My Account experience, including customized asset illustrations and city illustrations. Pictured: SUV with Las Vegas. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569475146010-GTNFUKNUWD58KD32H5NQ/Artboard-1-small.jpg Illustration Allstate created a more personalized My Account experience, including customized asset illustrations and city illustrations. Pictured: SUV with Las Vegas. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569475121790-79QIYU52SWEQVYE5DQNK/web_images_MA.jpg Illustration A variety of illustrations created for various Allstate applications https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569475017343-OOPSQVKZ257K4VSN84JJ/web_images_MA2.jpg Illustration A series of on-boarding illustrations for an app concept https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569474243622-B4KF0065AT1H79HUF5LW/Artboard+1+copy+4%402x-100.jpg Illustration Allstate created a more personalized My Account experience, including customized asset illustrations and city illustrations. Pictured: SUV with Las Vegas. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569199587589-YEUTM6L8WY8FHNMUKNXO/walking_taco.gif Illustration Illustrations and GIFs for Amana’s social media channel http://www.erinhedrington.com/product-design-1 daily 0.75 2019-09-30 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569392250083-PLZ1373H8WYK1QW5N1EI/PD_0001_2.jpg Product Design https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569386139077-WL1UA0Z582CEHADPOTRI/PD_0000_1.jpg Product Design The Liability Analysis Tool allows users to input who is at fault to who and why. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569386165714-QVKEPDSZ528DQTRM0C04/PD_0002_3.jpg Product Design The Liability Tool uses a React based component library. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569388011419-7EIQTVZZSHC3QWXKV3LM/PD_0003_4.jpg Product Design Various screens throughout the claim filing process https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569388480282-Q8SZ7L8Y60T16VXJ1IJM/PD_0004_5.jpg Product Design My Claim is where users and their agents can check the status of open claims and complete any outstanding tasks. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569390208584-3JI58VUPBNG3ZRUJYR0Z/PD.gif Product Design We designed the personalized policy section to be scalable for any number of policies. https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569390305647-HAK6AMDHRO7I8282Q0J1/PD_0005_6.jpg Product Design Using mobile first, we prioritized top actions the gradually exposed others, based on screen size. http://www.erinhedrington.com/about daily 1.0 2026-02-27 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/6f819373-e6a3-4a02-83b3-c6d7fb6c2d74/IMG_7759.jpg About http://www.erinhedrington.com/product-design daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569386165714-QVKEPDSZ528DQTRM0C04/PD_0002_3.jpg Product Design Design System built in React http://www.erinhedrington.com/strategy daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/24cb4eb4-7ec2-449d-af8e-bd59e0f36cf8/Screenshot+2025-05-11+at+4.45.43%E2%80%AFPM.png Strategy Research-backed strategic journey map http://www.erinhedrington.com/research daily 0.75 2026-02-27 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/1569392250083-PLZ1373H8WYK1QW5N1EI/PD_0001_2.jpg Research Affinity mapping researching findings http://www.erinhedrington.com/selected-work daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/c670646a-733e-47b7-88a9-798fad858034/Allstate+Liab.png Selected Work https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/9be8c4c9-c47f-4b80-a02f-adf5ae398126/Thrivent+Planning.png Selected Work https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/23f2460a-ac5c-4ade-9a3b-10c81763dbda/Allstate+inspection.png Selected Work https://images.squarespace-cdn.com/content/v1/5217f34fe4b0d3a6b0c40aa7/5435cbde-e81b-4a41-8e62-df65d3e32b24/Thrivent+insurance.png Selected Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference.