Erin Hedrington

To me, strategy is where product thinking and design leadership intersect. It’s about aligning user insights, business goals, and technical realities to shape the direction of a product—not just its interface.

I bring a strategic lens to every stage of the process, from opportunity framing and journey mapping to prioritizing roadmaps and shaping MVPs. I ask the “why” behind the “what,” and help teams focus on outcomes over output.

The best strategies are collaborative and evidence-based. I work to connect research, design, and product vision into a shared direction that drives meaningful impact.

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